June 15, 2014 - business
Employers – how to engage with HEIs in synergistic collaborations leading to innovation of products and services.
To create a business competition programme as a platform for international interdisciplinary cooperation among four disciplines on master level can be seen as the key objective of the IDEATE project. Responses to real business challenges combining media and creative industries, technology management, business studies as well as health and life-sciences are to be co-developed together with industry partners. This interdisciplinary approach is seen in the project as a vehicle for answering the needs of the complex world, with the ultimate goal to empower graduates in ultimately establishing an entrepreneurial entity, be it a company, or an NGO.
Business stakeholders will learn how creative processes are to be managed and communicated (in the academic context), since priliminary research shows that companies needs to minimize the effort for finding and engaging the individual (or small group) for producing something meaningful and valuable to them. Mentors from the business world will be drawn in to support the international (intensive learning) mobilities of IDEATE, and thus not only patronise the chosen entrepreneurship challenge but also act as agents in the foreseen matchmaking processes. Besides the four universities, D·Labs is an important member of the IDEATE consortium, bringing in not only experience in new-media marketing and start-up support, but also facilitating the many dissemination and exploitation processes of the project.
The secondary stakeholders in the relevant employment, production and distribution sectors shall broaden the network, benefiting of spin-off effects predictably occurring in external localities (school-external event organisers, media production businesses etc.) and associated partner institutions that are likely to remain in long-term partnership with the schools, but possibly develop own brands (e.g. NGOs in Slovenia and Finland as biotech (arts) hubs, design industry partners in Lithuania, ICT start-ups in the UK) or as informal production groups becoming formalized (film crew, new media project team, event production team). Even if of late impact, corporate funding of student access and mobility in long cycles will be sought already during the project’s lifetime by presenting student ideas, portfolios as well as finished works in public productions and dedicating a part of the production process to (possibly) local public and private orders for products and services such as events, audio-visual and multimedia products, online services etc.